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Community managers have to stay on top of current events. If you know what’s going on in the world around you, you will always have fodder to successfully engage the masses.
From national news to local news to quirky and even strange news, take some time each day to brush up on the latest happenings and conversation pieces and bring the conversation to your community.
One of the things we did in every morning meeting at every TV station I’ve worked is answer the question: “What are people talking about?” Answering that question almost always yields a ton of great story ideas and makes newscasts relevant to the communities they serve.
As a community manager, you serve a community so figure out how to deliver relevant information to that community and you will see a new notice a new level of engagement. Start with current events and you can’t go wrong.
Now, it wouldn’t be my style to leave you without examples, so here are a few select links to blogs I posted in the community I manage over the last few months, based on current events
- Current event: An increase in minimum wage across the state.
- My post: Minimum wage, memory lane
- Current event: Michael Jackson dies
- My post: Your Michael Jackson memories
- Current event: Horrible morning commute due to rain
- My post: Is it really that difficult to drive in the rain?
- Current event: Local boy taken into custody for content posted online
- My post: Could your comments land you in jail?
Do you see where I’m going with this? Tap into the treasure trove of news out there and make it your own. Give the community something to talk about. It’s the first step toward building a highly engaged community.
Keep me posted on your success.
-Angela
The good folks over at eModeration have impressed me once again with their amazing insight into what it takes to successfully moderate communities populated with teens and tweens. In their latest white paper, How to Moderate Teens and Tweens, author and company CEO Tamara Littleton reviews some of the common online behaviors of our youth that could lead danger right to their doorstep.
Much of the information was new to me, as my experience has largely been with moderating and managing adult online communities.
As a community professional I was surprised to learn some of what I’d never considered but as a parent I was grateful for the information which has certainly given me a heads up on what to discuss with my daughters about online activity and what I should look for when considering which communities they are allowed to access.
Here is an excerpt:
“In our experience of moderating online environment for tweens and teens we find that tweens in particular are more likely to give up personal information about themselves online. This is the single biggest problem for moderators.”
Such personal information, according to eModeration, could include phone numbers and street names and with teens, is often conveyed using clever wording or clues in an effort to fly underneath the radar. When filters are present, teens get creative and might type something like this: “My number is Too Tree Tree Ate On Fort Hive Steven.”
Alarmed yet? Wait, there’s more. This comment was taken directly from a large children’s brand:
“your my hero as i have no dad. i’m your biggest fan. please call me. my number is (XXX-XXXX)
Here’s another eye-opening excerpt, which the report says includes the jigsaw pieces of which could be enough to identify and befriend a child for a predator:
“My name is Louise and I love your shows! Are you coming to Iowa anytime soon for a show? I love to play soccer. I play number 11. and I know your favourite animal is a lion which is my school mascot.”
Here’s why this should cause concern. Consider this: If there is one middle school in Iowa with a school mascot of a lion, one could find the school, go to a soccer practice and see the young girl wearing a shirt with number 11.
I don’t know about you but that pretty much raises my spider senses to a new level. This is an excellent whitepaper filled with highly valuable information and is definitely worth your time.
If you’re a community professional this is a topic on which you should become knowledgeable. If you’re a parent, this is information you can’t afford to be without.
Kudos to eModeration for continuing to provide safe online environments for kids and keeping us all in the loop on their findings.
RELATED POST
Dear United Airlines:
You messed up big. You know it. There is no need for me to rehash it because it is all over the web, TV, radio..you name it. I’ve watched the video twice and even showed it to my husband last night, many days after my first viewing. I couldn’t help it.
The tune is actually catchy, the video funny and well, you really had it coming. The next time someone vows to (In Carroll’s words) l “write and produce three songs about my experience with United Airlines and make videos for each to be viewed online by anyone in the world” I think you should take them to heart.
What I talk about on my blog is community building and engagement and there is still hope for you if you’re willing to put in the work. Right now you are in heavy damage control mode and that is quite understandable. But if you can step back for a minute and think of ways to connect with people who are talking about you in droves right now, you can take this big bowl of lemons and start making lemonade. There was a post by Dan Greenfield earlier this week that chronicled your responses on YouTube and Twitter and compared them to the number of comments made by the public. They completely dwarf your numbers. That is somewhat understandable but you could probably do better.
The key here is that people are talking about you. It may not be in the best light but they are talking about you much more than they were before this happened. You will have to kowtow to Carroll a bit, but that should not be your only strategy. Try building community around all of this chatter.
Here are a few ideas I offer you, free of charge:
Ask people what you could have done better. Seriously. Start your own forum or Facebook page asking people what you could have done better in this case. Don’t worry about looking stupid. That has already happened. This could turn into a good thing.
Find Weird Al Yankovic and have him write a spoof to Carroll’s song on your behalf. Remember this rendition of Michael Jackson’s Beat It, coined “Eat it?” Why not get in on the action? I bet he can fit you into his schedule.
Ask Carroll if someone from your company can be in his next video. He may not be as mad at you by the time the third video is produced and if you keep giving him everything he asks for he may even start to like you again. Big maybe on that.
Read EVERY.SINGLE.COMMENT and reach out to bloggers. Get a team of people to read every single comment and blog connected to that video that you can. Comment heavily.
Create some cool sticker with the YouTube logo and Carroll’s face on music equipment reminding baggage handlers to be careful. You see where I’m going with this. Get your team together and start having fun with this thing.
Think long term and get people talking about how you handled all of this with a bit of humor, after the fact and cared enough about your reputation to let the world help you do better.
Yours truly..and good luck,
Angela Connor
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