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When I started this post, I planned to provide a few tips for landing a job in social media in 2012, but I found myself heading in a different direction.

After all, sometimes the best advice on what to do, comes from focusing on what *not* to do. So here are my thoughts on what you should avoid during an interview, if you’re hoping to land a job ( a legitimate, good job that is) in social media.

If you do not want to get called back for a second interview, do any of the following, and I bet you won’t: Read the rest of this entry »

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I was promoted at work last week.

I’ve been the Social Media Manager for just about two years and now bear the title: Vice President, Director of Social Media. To say that I’m excited about the future and the increased expectations that come with my role would be an understatement. I have a great team that’s growing, and some of the best colleagues I’ve had in my entire career.

When I shared the news in a Facebook status update, the likes and comments went through the roof.  It was amazing to see the out pour of well wishes from family and friends and people I’ve worked with dating back to 1996.

But despite this new title, I am nowhere near complacent. Nor do I feel like I’ve reached a mountaintop. Don’t get me wrong, I know it’s a milestone for me. But to think that there is such a thing  as “arriving” or making it to the top in an industry that changes almost overnight is a huge mistake.

If anything, I am even more challenged now to stay on top of changes and trends and make sure that I am providing the best guidance for my team, my co-workers and our clients. I have to groom others to do the same kinds of things that I’ve done and even more.

I have to provide value and work even harder on integration and proving the value of social business.

In my mind, this is the beginning. I know so many people looking to get in social media who feel like all they need is that one position with a well-known (or maybe even not-so-well-known ) brand to claim themselves an expert. But that’s not how it works. Read the rest of this entry »

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This is a personal blog. The opinions expressed here represent my own and not those of my employer. Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry.

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