Community managers have to stay on top of current events. If you know what’s going on in the world around you, you will always have fodder to successfully engage the masses.

From national news to local news to quirky and even strange news, take some time each day to brush up on the latest happenings and conversation pieces and bring the conversation to your community.

One of the things we did in every morning meeting at every TV station I’ve worked is answer the question: “What are people talking about?” Answering that question almost always yields a ton of great story ideas and makes newscasts relevant to the communities they serve.

As a community manager, you serve a community so figure out how to deliver relevant information to that community and you will see a new notice a new level of engagement. Start with current events and you can’t go wrong.

Now, it wouldn’t be my style to leave you without examples, so here are a few select links to blogs I posted in the community I manage over the last few months, based on current events

Do you see where I’m going with this? Tap into the treasure trove of news out there and make it your own. Give the community something to talk about. It’s the first step toward building a highly engaged community.

Keep me posted on your success.

-Angela

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