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If the journalist vs. blogger debate hasn’t died yet, here’s some new fodder to either fuel it, or finally put it to rest. I say kudos to PR Newswire.

Here’s the skinny from PR Newswire:

NEW YORK, April 16, 2012 /PRNewswire/ — PR Newswire, the global leader of innovative marketing and communications solutions, today announced the launch of PR Newswire… for bloggers , a dedicated resource for self publishers, online journalists, hobbyists and other members of the ever-growing blogosphere.

PR Newswire… for bloggers features both original and third-party content relevant to a blogging audience, while also providing information about the range of services PR Newswire offers to bloggers, such as customized newsfeeds, listings of upcoming events, a news widget for websites and blogger media tour opportunities.

“PR Newswire recognizes the growing influence of bloggers and our goal is to make it as easy as possible for them to access the content, tools and information they need to develop their blogs and increase visibility,” said Thomas Hynes, manager, blogger relations, PR Newswire.  “PR Newswire…for bloggers is designed to be a one-stop shop, consolidating numerous resources into one comprehensive and easy-to-navigate space.”

Furthermore, each week, five new blogs are reviewed and profiled on the site. The compilation of blog reviews illustrates strong examples of blogging on a variety of subject matters. Currently, the site includes reviews of food, film and education blogs.  The chosen bloggers are also given a badge of recognition from PR Newswire to display on their site.

“There are so many great blogs out there – and that list grows daily,” said Hynes. “Our goal is to highlight some of those blogs we find interesting or influential – which ultimately comes down to engaging content.  Fortunately, there is no shortage of great blogs publishing just that so we shouldn’t run out of candidates any time soon.”

For more information on what PR Newswire is offering to bloggers, visit:

This is a news release I just had to share. I am after all, a Detroit native.

DETROIT, April 9, 2012 /PRNewswire/ — A group of Detroit businesses are encouraging the more than 2,000 recently laid off Yahoo employees to consider bringing their talents to the Motor City.

Quicken Loans, Detroit Venture Partners, Rockbridge Growth Equity and are among the downtown Detroit-based companies interested in hiring hundreds of technology and marketing professionals formerly employed by Yahoo.

The group has created a website,, for these technology and Internet marketing pros to upload their resumes.  The companies will immediately begin interviews and have committed to fly final candidates to Detroit to introduce them to the wide-range of established and start-up companies that have sprung up in the city’s emerging technology corridor over the past two years, creating the vibrant arts and entrepreneurial renaissance in Detroit that has gained the city national acclaim.

“Detroit is quickly emerging as one of the nation’s best kept secrets when it comes to technology, Internet and mobile-related jobs,” said Josh Linkner, CEO and Managing Partner of Detroit Venture Partners, a Detroit-based high-tech venture capital fund.  “We know that there is a great deal of talent inside of Yahoo – especially in marketing and web development, and we’re encouraging those who have been impacted by job cuts to consider Detroit as the next stop in their career. Read the rest of this entry »

I am always on the lookout for interesting social media campaigns and initiatives.  I do this for two reasons: To fuel ideas for my work and motivate my team of social media practitioners, and to stay on top of how companies are integrating social media into their overall marketing and PR efforts to meet company goals.  Instead of keeping them all to myself, I am going to start sharing some of them here on my blog. Hopefully you will find some inspiration or at least gain fodder for new ideas.

So without further adieu, here is a list of three cool social media campaigns poised to generate buzz and a lot of attention (if they haven’t already.)

  1. Bounce Energy just launched a Facebook contest where one customer and a friend could win free electricity for a year! Now there’s an incentive to get involved. The contest launched yesterday and goes through April 30. To enter, Facebook users must “like” the page and fill out the entry form. Those who already “like” the page, are prompted to complete the form.You can see it for yourself, here.
  2. Urgent Animals at Fort Worth Animal Care and Control is a Facebook page that focuses on animals on the “E” list. The “E’ stands for euthanasia and through this Facebook page many of them have been  saved and found happy, loving homes. The mission of the page is to “give shelter animals extra exposure in hopes of getting them rescued or adopted.” According to a story in the Star-Telegram, about 1,000 dogs and cats have been saved through this Facebook page in the last year.
  3. The Toronto Street Food Project is a campaign with one mission: Bring better street food to Toronto! It’s mission is further clarified in a post on as this: “to try to ease the by-laws that are suffocating the Toronto street food scene.” The campaign makes it easy for Toronto residents to put pressure on their “councillors” by selecting their names from a drop down menu and submitting a pre-written from letter.  The Twitter hashtag #streetfoodto is another  major component of the campaign, with more than 1,000 tweets last week alone.

Those are three campaigns I found interesting over the last week or so. If you’ve seen any others, do share them in the comments. If this idea takes off I may consider a bi-weekly or monthly series of noteworthy social media campaigns.


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April 2012

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This is a personal blog. The opinions expressed here represent my own and not those of my employer. Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry.


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