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Making social media work for you is the title of my session tomorrow at the High Point Market in High Point, North Carolina.  In case you don’t follow the furniture industry, let me tell you, this event is HUGE. Actually, it’s more than that.

The High Point Market is the largest furnishings industry trade show in the world, bringing more than 85,000 people to High Point every six months. According to the website, “serious retail home furnishings buyers can be found in High Point twice a year because if you can’t find it in High Point it probably doesn’t exist.” Okay, so you now get that I’ll be talking to a lot of people in the furniture industry.

I held a session last year on a very similar topic but tweaked it this year based on the feedback I’ve received from attendees at all of my other speaking engagements since then.

So, I really think this audience will hear a good message from me tomorrow, that has been honed by the questions and concerns of others, some who found social media overwhelming. Last year I spoke specifically about online communities. Tomorrow I am talking about choices.

My message is this: Identify your goals and plan your social media strategies based on those goals. Anything else is a waste of time. You need a mission and a plan so you can do what works for you.

Because at the end of the day, what works for others may not be a raging success for you. Social media is NOT one-size fits all, and it’s time to tell it like it is.

I’ll let you know how it goes.

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Again, these are not my words but those of Peter Shankman.

You may remember this post on his dire prediction of the life-span of the beloved press release.

Well, Peter tossed out another comment that day at the TIMA conference in downtown Raleigh, that I’d written in my notes with the intention of asking him to explain his thoughts a bit more later.
I finally took a second look at those notes and asked Peter (via twitter) to tell me why he felt that way. After all, I do use PowerPoint when I’m speaking and wouldn’t characterize myself or my knowledge of the subject matter as weak.

Here is his response in 93 characters:

“If you need charts and graphs to get your point across and you’re not a physicist, your point isn’t strong enough.”

I’ll admit that I do find myself talking more than advancing slides, but my audiences so far have not been very social media savvy and didn’t know much about online communities at all.  Because of that,  I’ve felt the need for visuals.

What are your thoughts on PowerPoint? Enhancement or crutch? And if you’re a physicist,  no need to respond.

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This is a personal blog. The opinions expressed here represent my own and not those of my employer. Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry.


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