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Facebook really wants us to populate that timeline, don’t they?

Upon logging in today, I found a prompt asking me to add information about my employer, including position and city. Not alarming, I know but still worth discussing. While many of my friends do include this information on Facebook, I do not. Nor do I want to. So I decided to select “skip.” I was then asked to enter my high school. I hit skip again and then received three more prompts in the event I’d be more prone to share one piece of information over the other.

Again, no harm done….but it made me think about things a bit more. How often will they prompt me to share this information? Will there be other methods? Will people feel compelled to do it simply because they’ve been asked? In some cases, yes. They’re counting on it.

Facebook is probably going to do everything in it’s power to encourage users to tell the story of their lives through this timeline. And I suppose that’s the smart thing to do. They’ve basically taken the information provided so far and done as much as they can to get it started, so why not complete it with your entire life story?

If this is something you want to do, by all means go ahead. But you can still make your own decisions and opt-out of sharing every event of your life, even if Facebook is pushing it and your profile looks better because of it.

I think we sometimes forget that all of this is optional. Yes, Facebook is rolling out Timeline for Brand Pages tomorrow and it is all everyone is talking about. But as an individual – don’t get caught up in the hype and start sharing things you otherwise would not.  A cool profile or pimped out timeline is no tradeoff for some semblance of privacy – IF – that’s what you want.

If not, post away. But remember, you always have a choice. Don’t let Facebook make you post content you don’t want to share.

I get it. They want Timeline to be a huge succees

Community managers are getting lazy. I think it’s because many who actually hold the title, aren’t really doing the job. On some level, it isn’t their fault. The people hiring them don’t know what they’re looking for and many are strictly numbers driven.

Success is measured in “likes” and ‘comments.” Job descriptions mention the growth of a Facebook or Twitter community, when there isn’t one in existence in the first place. Fans and followers do not constitute a community. But despite how I feel about that, which is all based on experience, the jobs are plenty and that is a good thing. But community management is an art and a craft that must be fostered and developed.

Real community managers know this. The others are simply  playing community managers on the internet.  And here’s how they operate. Here, I give you the five habits of highly ineffective community managers:

1. They are constantly asking users to help them reach specific milestones. You’ve seen it before: “Help us get to 5,000 fans,” “Like this post so we can beat our record of 90 likes on a single post,” Five more comments to reach 100, come on..post!”  Does this sound familiar? I know you’ve seen it. This is the absolute laziest way to grow a community. It’s all about numbers to the people who do this. I hate to even refer to them as community managers. They could care less about actual engagement. They’re just looking for bragging rights.

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This is a personal blog. The opinions expressed here represent my own and not those of my employer. Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry.

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