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Have you thought much about how you will take your community to the next level in 2010. I’ve been giving that a lot of thought and I’m not sure that it’s new features for me. We’ve done that and I think our users like what we’ve offered. I’m thinking more in terms  of content and by content I mean multimedia content that adds value to their lives and what they indicate is interesting to them through their behavior in the community.

So when I received the latest briefing from, my wheels started turning. Instead of viewing it as merely a list, I am thinking more broadly. If these are trends for 2010, how can I be ahead of that and what can I do to bring that to the community?

I will share the list with you here and come back over the next few weeks as 2010 approaches and share what I think I can do to integrate this new list into my overall community strategy. You do the same.

Here it is:

Ten Crucial Consumer Trends for 2010 (

  1. Business as Unusual
  2. Urbany
  3. Real-time Reviews
  4. (F)luxury
  5. Mass Mingling
  6. Eco-easy
  7. Tracking & Alerting
  8. Profile Myning
  9. Maturialism

See the full report here and further definitions here.

There is easily three on the list that should give you ideas right away. What do you think? Does this approach make sense to you? i say we try everything because with communities, you never know just what will stick.


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