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  1. Talk to me about something other than Facebook and Twitter.
  2. Tell me that you read more than Mashable. What about news? Read any of that lately?
  3. Bring some knowledge about user behavior and tell me about a few studies you’ve recently read.
  4. Have an opinion about the future. Heck, make a prediction. That shows me you’re a thinker.
  5. Be sure you understand that posting tweets does not equal, Twitter campaign.
  6. Don’t tell me about the celebrities you tweet with unless you’ve turned that into a conversion or generated new business as a result.
  7. Know a little something about social communications.
  8. Refrain from telling me how you’ve helped anyone “push” their messages. You say “push,” I tune out.
  9. Know that rapid growth in fans and followers is unimpressive if you don’t have a smart, strategic story that supports that growth.
  10. Don’t say you’re a pro at monitoring if you’ve only done it through Google Alerts.
  11. Be honest about your skill set.
  12. Tell me about a mistake you’ve made related to your own participation in social media and what it taught you.
  13. Be ready to write or discuss a response to an irate customer on the spot – when given a scenario.
  14. Know what it takes to be a successful community manager.
  15. Have some general knowledge about social advertising.

I am going to stop there.

My point is this: So many people want jobs with “social media” in the title. They believe they’re qualified because they think it’s easy. It isn’t. You must be an active, motivated learner.

The expert of today becomes the idiot of tomorrow if they don’t stay on top of industry trends and strive to learn something new all the time.

If you’re actively looking for these types of positions, go in knowing that your personal use of social tools does not translate to business use. It is not an apples-to-apples comparison.

If you want it, do the work. And when you do get that interview, bring your A game. Anything less is a disservice to you and the person taking the time out of their day to give you a chance.

 

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