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Read this out loud, print it, tape it to the cork board in the cafeteria, post it on the intranet, e-mail it or send it via direct mail:

“In 2011, we will decide if we really want an online community, which requires commitment and true engagement, or just a bunch of fans and likes. And we will stop acting as though they are one and the same. “

If you need help with this, I am more than willing to chat.


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This is a personal blog. The opinions expressed here represent my own and not those of my employer. Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry.

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