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The journalist in me makes it impossible to stop reading press releases. I just can’t do it.  Once a news assignment editor, always a news assignment editor apparently, and part of that job has always been to forage for news via press releases, police scanners, newspapers, beat calls, while eavesdropping during lunch or through any other means that brings in a good story.

But now, since I am no longer responsible for determining what to divulge to the masses during a 22 minute news hole, I’m reading and digesting them a bit differently.

I can now analyze them a bit, laugh at the long-winded nature of many who write them and look for cool things to share with people in my networks.

There is a trend I’m noticing of late. It’s the press release announcing a new twitter account or Facebook page.  (I’ve written about this before.)

If you’re expecting a rant on this one, I may disappoint because I want to think this through a bit more as I type. It seems insane on the surface, but is it really any different than announcing a new product or service?  If your twitter account is a new service, then perhaps it does require a press release. Today I came across 2Insure4Less.com announcing its new twitter page to “share insurance news and answer consumer questions.” 

And before I say anything bad, I have to give them credit for not assuming that every reader would be well-versed on twitter as indicated in this excerpt:

The posts, commonly known as “tweets,” provide insurance-related guidelines, advice and news about legislation and others’ missteps.

They even take it a step further to announce what types of tweets a follower might expect to see:

Many tweets are for national or international trends or phenomena such as a link to a report from Insurance News Net about the National Oceanic and Atmospheric Administration’s reinforcement of its tsunami warning systems within the United States since the Indonesia 2004 disaster. The article also describes the National Weather Service’s TsunamiReady program and shares recommendations from the Insurance Information Institute. Other posts address the interests of residents in specific states.

And if you want to read a few previous tweets, just to be sure following the account is a good idea,  there’s this: Read the rest of this entry »

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This is a personal blog. The opinions expressed here represent my own and not those of my employer. Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry.

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