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The topic was: Managing Online Communities: Getting YOUR Message to the Masses.  The audience consisted of furniture retailers, independent owners and other industry professionals and all were quite interested in online communities once I began to share the value of participation.

I could tell by the questions after the seminar that business owners are interested in blogging and reaching people online in this capacity and that with the right direction and input, many of them will likely engage.

It’s a smart move.  I shared three examples. Two of which seem to have established themselves within the GOLO community , and another that probably came on a bit too strong for the community and was immediately classified as spam. Well, when you upload 357 images of your product as soon as you join the community  and never bother to introduce yourself to the community or establish your area of expertise, this is bound to happen.

I’m happy to report that the audience seemed to “get it” and I think many will seek out online communities as a way to reach a new audience.  I think that’s a good thing.

If you’re interested in my oresentation, i will gladly share. Just send me an e-mail or leave a message in the comment area below.

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This is a personal blog. The opinions expressed here represent my own and not those of my employer. Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry.

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