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This is a post I wrote on August 19, 2007, back when I was trying to decide what I truly wanted to blog about. I’d started a blog called “Newsworthy or Not?” and later abandoned it as I found that community management was what I really wanted to focus on.

However, a recent request by a college professor to include some content from that old blog in her upcoming textbook on Public Relations led me back to it. Quite honestly, Id’ forgotten all about it.

So, I came across this post that I’m sharing here with the hopes that it might resonate with some, even today. And though it isn’t really the focus of this blog, everyone needs to find their story. It’s what makes you unique.

If you’re active across social media channels, your story is what  you share with the masses. Your story is how you engage. And caring about the stories of others is how you pay it forward.

So read on, and I hope this helps in some small way.

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This is a personal blog. The opinions expressed here represent my own and not those of my employer. Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry.

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