You are currently browsing the tag archive for the ‘“facebook contest”’ tag.

Creating contests using social media oftentimes seems like the easy way out. Yes, contests are low-hanging fruit in  many cases, but thoughtful contests that incorporate a great deal of engagement can make lasting impressions, cultivate brand ambassadors and benefit everyone who gets involved.

I just read about a new contest being launched by  Boar’s Head that will seemingly do all of the above. It’s more than a ‘create a recipe with our product and you could win’ contest. It goes a bit further, requiring participants to use EverRoast as a main ingredient, name their creation, and upload a photo of the completed dish to Facebook.

That’s right,  they actually have to cook it.

The contest, aptly named  ‘EverRoast Dare 2 Prepare’ sounds like a winner. I plan to bookmark the page myself and visit regularly in search of some great new recipes for the summer.

They’re encouraging participation by rewarding the  first 150 entrants with a limited edition chef’s apron, making it possible for more than just the finalists and subsequent chosen one to emerge as winners.

I hope to see more of these multi-faceted community-building contests. Anyone can launch a contest, but not everyone can get it right and build positive buzz along the way.

Full press release…

Read the rest of this entry »

Get my Book

A must read - 18 rules of Community Engagement

My Twitter Updates

July 2019
M T W T F S S
« Jan    
1234567
891011121314
15161718192021
22232425262728
293031  

Just so you know

This is a personal blog. The opinions expressed here represent my own and not those of my employer. Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry.

del.icio.us

StatCounter

hits counter

Blog Stats

  • 107,352 hits
View Angela Connor's profile on LinkedIn Subscribe to me on FriendFeed
Clicky

Top Rated