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One of the 18 Rules of Community Engagement I outline in my book is simply “Ask Questions.” I believe that people want to express their opinions and asking questions is a sure way to get them to do so. Throw in your own personal story before asking the question and you may strike gold. I’ve gotten many great conversations started that way in the community I manage. It is quite effective.

But I am noticing a trend among bloggers, some that I really respect, and that is ending every blog post with a question.

Come on! Do you always have to ask what we think about something or ask us to contribute to the list that you’ve developed or provide additional steps for whatever it is  you’re providing steps for? We will probably do that anyway, so it really isn’t necessary. Not for every post.  And my favorite is “What did I miss?” If you know you missed something then maybe you should spend a little more time thinking it through and give us your complete thoughts on the topic at hand before hitting “publish.”

I know that asking questions is a way to ask for input and it really is effective in many cases but lately it has felt like  you are trying to crowdsource almost everything and I am just asking you to reconsider that approach.

See what else you can do to keep us engaged. We follow you because you’re smart. Now dazzle us.



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This is a personal blog. The opinions expressed here represent my own and not those of my employer. Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry.


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