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If you learn anything about communicating across social channels in 2011, let it be this: Never write anything when you’re angry. I’ll take it one step further and add that you should never  respond to any comments that bring out emotions you feel you cannot control.

Here’s an example: You’re reading a highly critical comment about your company, yourself or one of your colleagues or employees. After the first few sentences you are fuming. You know it’s a lie and you cannot wait to rebut. That is when you have to walk away. You are in no position to respond.

Not yet.

I have seen this time and time again, and the people who would seemingly understand this concept, and the permanence of any content posted online, fall victim to their emotions.

One comment turns into two, unfinished thoughts morph into uncontrollable rants, and when the dust settles, they look like a fool.
Consider the tale of this back and forth on Twitter, as described by MG Siegler over on Techcrunch. This is just one case of bad judgement and it probably won’t have much fallout for those who participated, but it is chronicled on a popular blog, something they may not have expected.

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This is a personal blog. The opinions expressed here represent my own and not those of my employer. Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry.

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