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With all the conjecture about the future of the news media floating around cyberspace and the constant debates about new media vs. old media; bloggers vs. journalists and when exactly newspapers will die off completely, it was such a pleasure to read a book rooted in facts, and filled with people who care deeply about the industry. Not only do these people understand the landscape of digital news, they are crafting the future and their ideas make sense.

The author is Ken Doctor, and if you don’t know him, you should get to know him. Ken is a leading media industry analyst and a super-smart guy. I know him from his blog, Content Bridges, which is a favorite in my RSS feed and I am never disappointed with anything he writes.

In Newsonomics: Twelve new trends that will shape the news you get; Doctor takes us from the early days of journalism, sharing his own experiences during a lengthy career with Knight-Ridder to current-day issues, attitudes and concerns…and everything in between.

He talks about the curmudgeons who are so often blasted by new media types (myself included at times) but in a way that helps you understand them better. There is so much more to this debate, and  it is uncovered beautifully throughout the pages of this book. News is changing, but it is nowhere near death.

On page 3, Doctor writes:

“The second decade of the twenty-first century will truly be a Digital News Decade, just as the first has been one of profound transformation. ”

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I am both humbled and honored to receive the first video review of my book, “18 Rules of Community Engagement” by Jason Falls of Social Media Explorer and wanted to share it here for my readers.  It comes on the heels of this review on WiserEarth Blog, and this article and excerpt in EContent Magazine.

In the event that you have not read my book, perhaps this video will convince you. You’ll also hear about three other social media books Jason is recommending including Connection Generation by Iggy Pintado, Six Pixels of Separation by Mitch Joel and Andy Sernovitz’s upcoming new addition to Word of Mouth Marketing, which has not yet been released.

So take a few minutes and listen to what Jason has to say about the book.

Four Books Worth Reading from Jason Falls on Vimeo.

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Amazon book reviews are great and so are complete blog posts devoted solely to your creative prose. I’m looking forward to them both. But with the popularity and power of twitter, Twitviews (that’s what I’m calling reviews posted on twitter only) are worth watching.

I was completely amazed at the number of tweets about my new book, yesterday. And while they don’t qualify as full-fledged book reviews and may not show up in a Google search, I find them very powerful given the reach of our networks.

Here are a few:

DerekShowerman: @communitygirl provides 18 rules of community engagement in an eBook form.
tomhumbarger: Build a Thriving Online Community – New book out today by @communitygirl provides 18 rules of community engagement
LainieH: @communitygirl just saw the press release for your new book about online community engagement. Congrats!
NewspaperGrl: Get to know @communitygirl who just wrote a fabulous book about managing an online community. #gno #gno
NewspaperGrl: I’m a big fan of @communitygirl & her new book – short on theory long on practical advice for running an online community

ksablan: On community: “You need them, ore than they need you” (from new book by @communitygirl, out today )

JustinFenwick: If you don’t have the time or patience to engage and do so genuinely…you cannot realistically expect to grow a community” @communitygirl

JustAskNicole: Hot off the press! “18 Rules of Community Engagement” (new book by @communitygirl).

timwtyler: @communitygirl just read your new 18 Rules of Community Engagement. Great practical advice w a passion for your members. Recommended reading

alisonmichalk: @communitygirl will be sure to read your new book on Community Engagement but too busy to commit to reviewing it 😦 good luck for launch!
Full_Throttle: RT @communitygirl “There are many ways to attract an online audience, but keeping one requires creativity [and work]” –

The bottom line here is authors should find value in all reviews, not just Amazon. Social media has opened up many doors. It’s up to us to walk through them.

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A must read - 18 rules of Community Engagement

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May 2020

Just so you know

This is a personal blog. The opinions expressed here represent my own and not those of my employer. Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry.


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