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Creating contests using social media oftentimes seems like the easy way out. Yes, contests are low-hanging fruit in  many cases, but thoughtful contests that incorporate a great deal of engagement can make lasting impressions, cultivate brand ambassadors and benefit everyone who gets involved.

I just read about a new contest being launched by  Boar’s Head that will seemingly do all of the above. It’s more than a ‘create a recipe with our product and you could win’ contest. It goes a bit further, requiring participants to use EverRoast as a main ingredient, name their creation, and upload a photo of the completed dish to Facebook.

That’s right,  they actually have to cook it.

The contest, aptly named  ‘EverRoast Dare 2 Prepare’ sounds like a winner. I plan to bookmark the page myself and visit regularly in search of some great new recipes for the summer.

They’re encouraging participation by rewarding the  first 150 entrants with a limited edition chef’s apron, making it possible for more than just the finalists and subsequent chosen one to emerge as winners.

I hope to see more of these multi-faceted community-building contests. Anyone can launch a contest, but not everyone can get it right and build positive buzz along the way.

Full press release…

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