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If the journalist vs. blogger debate hasn’t died yet, here’s some new fodder to either fuel it, or finally put it to rest. I say kudos to PR Newswire.

Here’s the skinny from PR Newswire:

NEW YORK, April 16, 2012 /PRNewswire/ — PR Newswire, the global leader of innovative marketing and communications solutions, today announced the launch of PR Newswire… for bloggers , a dedicated resource for self publishers, online journalists, hobbyists and other members of the ever-growing blogosphere.

PR Newswire… for bloggers features both original and third-party content relevant to a blogging audience, while also providing information about the range of services PR Newswire offers to bloggers, such as customized newsfeeds, listings of upcoming events, a news widget for websites and blogger media tour opportunities.

“PR Newswire recognizes the growing influence of bloggers and our goal is to make it as easy as possible for them to access the content, tools and information they need to develop their blogs and increase visibility,” said Thomas Hynes, manager, blogger relations, PR Newswire.  “PR Newswire…for bloggers is designed to be a one-stop shop, consolidating numerous resources into one comprehensive and easy-to-navigate space.”

Furthermore, each week, five new blogs are reviewed and profiled on the site. The compilation of blog reviews illustrates strong examples of blogging on a variety of subject matters. Currently, the site includes reviews of food, film and education blogs.  The chosen bloggers are also given a badge of recognition from PR Newswire to display on their site.

“There are so many great blogs out there – and that list grows daily,” said Hynes. “Our goal is to highlight some of those blogs we find interesting or influential – which ultimately comes down to engaging content.  Fortunately, there is no shortage of great blogs publishing just that so we shouldn’t run out of candidates any time soon.”

For more information on what PR Newswire is offering to bloggers, visit:

One of the 18 Rules of Community Engagement I outline in my book is simply “Ask Questions.” I believe that people want to express their opinions and asking questions is a sure way to get them to do so. Throw in your own personal story before asking the question and you may strike gold. I’ve gotten many great conversations started that way in the community I manage. It is quite effective.

But I am noticing a trend among bloggers, some that I really respect, and that is ending every blog post with a question.

Come on! Do you always have to ask what we think about something or ask us to contribute to the list that you’ve developed or provide additional steps for whatever it is  you’re providing steps for? We will probably do that anyway, so it really isn’t necessary. Not for every post.  And my favorite is “What did I miss?” If you know you missed something then maybe you should spend a little more time thinking it through and give us your complete thoughts on the topic at hand before hitting “publish.”

I know that asking questions is a way to ask for input and it really is effective in many cases but lately it has felt like  you are trying to crowdsource almost everything and I am just asking you to reconsider that approach.

See what else you can do to keep us engaged. We follow you because you’re smart. Now dazzle us.



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This is a personal blog. The opinions expressed here represent my own and not those of my employer. Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry.


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