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Talk about serving your audience on Facebook.

Couple that with capitalizing on customer interests and an upcoming holiday and it’s hard to deny that  T.G.I. Friday’s® has a winner on its hands with the new Buy a Beer App.

As someone who is constantly encouraging clients to push the envelope with   Facebook and brainstorming  new ideas to get them motivated, I enjoy learning about new endeavors and following their success. It keeps me on my toes, expands my thinking and keeps the ideas flowing.

So, I just couldn’t let the day go by without acknowledging what I believe is a great idea. Here is a blurb from their official press release:

Any Facebook user 21 years and older can buy their Facebook friends up to five beers simply by “liking” the Friday’s fan page and placing an order through the custom tab. Recipients receive an electronic gift card to redeem in restaurant. The purchase price is set at $5, regardless of the recipient’s regional location, and is redeemable for any beer of choice, non-alcoholic beverage or food item at any local T.G.I. Friday’s.

You can absolutely argue that this isn’t rocket science. But who says it has to be? I’m sure that T.G.I. Friday’s will generate a lot of buzz and grow its fan base with this one, which I’m sure is one of their goals.

Right now, the T.G.I. Friday’s Facebook fan page has 580,370 likes. I plan to check back in a few weeks to see how they’ve fared.

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June 2011
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This is a personal blog. The opinions expressed here represent my own and not those of my employer. Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry.

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