Have you heard about Facebook’s newest blow to Fan page administrators?

It basically punishes those with fewer than 10,000 fans, keeping them from sending users to customized tab pages which they may have been using for a promotion of some sort or a specific call-to-action, making  the Wall or Info tabs the only options.

Okay, punish may be a strong word, because they can BUY ads that send people directly to these custom pages,  but it still  seems like the little guy is getting it good with this latest move.

I absolutely understand that this is Facebook’s platform and they can do with it what they very well please. But changing the game midway never seems fair, and they’ve been doing it a lot lately.

So, unless you have 10,000 fans you  cannot send them to your own customized landing tab as your default page. So much for using creative methods for growing your fan base without paying for it through ads.

Simply put, I think this is quite lame. Not only is it lame, it’s a kick in the teeth to those who are working hard not only for themselves and their own brands but for Facebook as well. They’re advertising these pages all over the place, sending people to Facebook.

Here is the blurb that was posted on the Facebook developers forum yesterday, which I found on All Facebook (I’d encourage you to go over and read some of the 83 comments):

Hello all,

We apologize for not messaging this earlier. Facebook recently made a change requiring that Pages be authenticated before enabling the ability to set a landing tab beyond Wall or Info.

To be eligible for authentication, a Page must have greater than 10k fans or the Page admin must work with their ads account manager. If you are already working with an account representative, please contact that representative to begin the authentication process. If you do not work with an account representative, you can use this contact form to inquire about working with an account representative.

Also, for advertisers who don’t have a representative or 10k fans, and want to run ads and land users on a specific tab, you can still do so with standard Facebook ads by making their Destination URL as the URL incl. your tab. Unfortunately, this currently will not work with “Fan” ads.

Thanks,
Matt Trainer

I think this will make it much harder to attract new fans. But it also says a lot about building your community in a space other than your own. I know it can be expensive and with everyone throwing around the stat about Facebook being the fourth largest country in the world, were it indeed a country, it’s hard not to gravitate that way.

However, putting all of your eggs in the Facebook Fan Page basket may not be the best thing to do, unless of course you can round-up 10,000 fans.

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