Creating contests using social media oftentimes seems like the easy way out. Yes, contests are low-hanging fruit in  many cases, but thoughtful contests that incorporate a great deal of engagement can make lasting impressions, cultivate brand ambassadors and benefit everyone who gets involved.

I just read about a new contest being launched by  Boar’s Head that will seemingly do all of the above. It’s more than a ‘create a recipe with our product and you could win’ contest. It goes a bit further, requiring participants to use EverRoast as a main ingredient, name their creation, and upload a photo of the completed dish to Facebook.

That’s right,  they actually have to cook it.

The contest, aptly named  ‘EverRoast Dare 2 Prepare’ sounds like a winner. I plan to bookmark the page myself and visit regularly in search of some great new recipes for the summer.

They’re encouraging participation by rewarding the  first 150 entrants with a limited edition chef’s apron, making it possible for more than just the finalists and subsequent chosen one to emerge as winners.

I hope to see more of these multi-faceted community-building contests. Anyone can launch a contest, but not everyone can get it right and build positive buzz along the way.

Full press release…

Boar’s Head Taps Talent of Facebook Fans with ‘EverRoast Dare 2 Prepare’ Recipe Contest

SARASOTA, Fla., May 18 /PRNewswire/ — In a bold new search for great tastes and talent, Boar’s Head announces, “EverRoast Dare 2 Prepare,” a national contest to identify original recipes utilizing Boar’s Head EverRoast® Oven Roasted Chicken Breast, the company’s recently-introduced deli slicing, roasted chicken. Inspired foodies can now submit their recipes via the Boar’s Head Facebook page through June 1, 2010 at, Dare 2 Prepare. A prize valued at $500 will be awarded to the grand prize winner and three finalists will have their creations posted on the Boar’s Head Facebook page, YouTube Channel and

No matter how you slice it, Boar’s Head EverRoast® Oven Roasted Chicken Breast is a versatile ingredient that offers cooks unlimited possibilities for dishes served for breakfast, lunch, dinner or snacks. It works well as a part of a main course, hors d’oeuvre, salad, sandwich or side dish. Because EverRoast is a fully-cooked chicken that’s already been slow-roasted and seasoned, it can save hours of preparation time for recipes calling for roasted chicken as an ingredient. Cooking with EverRoast allows inventive cooks to spend more time doing what they love most — being creative!

EverRoast Dare 2 Prepare is the first recipe contest that Boar’s Head is holding entirely via its Facebook page. Participants enter to win by creating a recipe using EverRoast as a main ingredient, naming their creation, and uploading a photo of the completed dish to Facebook. More information and rules can be found at:

“EverRoast Chicken is a flavorful meal ingredient that offers cooks unlimited possibilities for creativity,” says RuthAnn LaMore, Boar’s Head Director of Communications. “We are thrilled to connect with our fans via Facebook as they create exciting recipes to share imaginative ways to incorporate EverRoast into their meals.”

The first 150 entrants will receive a hand embroidered, limited edition, Chef’s apron displaying the Boar’s Head EverRoast Chicken Breast logo. The Grand Prize winners and three finalists will be chosen and notified via Facebook Messages within 30 days of the close of the contest.

Be sure to “Like” Boar’s Head Provisions Co., Inc., creators of premium delicatessen meats and cheeses for over 100 years, on Facebook at, and follow them on Twitter at:, or visit their website at: