If you haven’t heard by now, I started a new job this week. Tomorrow is Day 4 and I am 100% sure that I made the right decision. It is already challenging and the people seem like a wonderful, creative bunch.

I’ve already started blogging on the company blog and have  written  two posts  that I’d like to share with you.

The first is: Intelligence through Social Media. In it, I discuss the benefits of monitoring your competition in addition to your own brand online.

And the second gives a bit of insight on my thoughts on a new study that details exactly what makes online content, particularly New York Times stories go viral. It’s an interesting study and if you haven’t already read it, you should. Here’s a post from The New York Times and another from Gawker.

If you have a few moments, give them a read.