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I hope you’ve enjoyed updating your Facebook status, making connections on LinkedIn, tweeting for the masses and watching YouTube videos from the comfort of your employer’s keyboard, but I think that will change for many in the next year.

I shared my thoughts on this over on SiliconAngle, where I am a contributing writer and decided to cross-post for you. So, have a read and tell me what you think.


I don’t have a list of ten predictions. I don’t even have five. But I do have one and I feel rather strongly about it.

Okay, a great number of people are predicting that social media will be even bigger next year and businesses will continue to latch on and make use of the space. They’ve learned that it is an important strategy and that social media must become a huge part of their overall marketing and PR efforts.

Great.

However, I believe that many employees (state workers, for sure) will find themselves blockedfrom Facebook, YouTube, Twitter and maybe even LinkedIn entirely next year.

I’ve written quite a bit about social media guidelines and even led the charge in developing them for my current company, which supports employee involvement.  We want people to get involved and become brand advocates. But that’s us.  That may not be the case where you work and you could soon find out the hard way.

For many companies there is nothing to gain but a loss of productivity for allowing this access and they’ve known it for a while.  Therefore, I maintain that many will soon pull the plug.

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This is a personal blog. The opinions expressed here represent my own and not those of my employer. Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry.

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