Have you heard of GetGlue? It’s another sharing community that allows you to keep your friends in the loop on what you’re reading, listening to and other things you find interesting across the web. Glue shows you items that you’ll like based on your tastes, what your friends like and what’s popular with everyone else.

I caught up with Fraser Kelton, VP of Business Development to learn a little bit more about Glue:

 

Who is AdaptiveBlue and what is Glue?

AdaptiveBlue is a young NYC-based company that was founded by Alex Iskold. Our mission is to create a better browsing experience for individuals on the web. We’ve created a product that connects you to friends around the things you like on popular sites around the web.

 

What was your motivation for creating GetGlue, and what needs were you originally trying to meet?

The motivation for Glue was that the current web required too much work from people to get valuable information when looking at books, movies and music online. Currently, if you’re interested in books and you’d like to know what your friends are reading and what they think of a specific book you have to do a lot of work – you have to either send them an email, contact them via IM, or dig into their profile on a social network. None of this is easy work. Glue works hard to make it easy to find out what your friends think of the books that you visit on the web. When you visit a book on Powell’s (for example) Glue appears automatically to show you friends who visited the same book on any popular book site around the web. You can see who visited it, read their review, and then access smart shortcuts to interact with the book in deeper ways.

 

What made you decide to move forward after realizing it was a good idea?

Alex drives the vision for the company and the team is filled with stellar people who can help realize the idea. What has been awesome is that the community on Glue has really started to gel so we can get a lot of feedback and insight on changes to make to the product, features to add, and functionality that people would like to see.

 

When I joined GetGlue during the Tweetchat with you and Phylis Zimbler Miller several months ago, I noticed the ability to connect with my Facebook and twitter friends. Do you plan to add any other social networking sites?

Not right now. We think that between Facebook and Twitter we have most of your friend relationships covered and adding more sites would introduce additional complexity with minimal benefit. We do, however, allow you to claim a number of different social networking sites on the web – you can claim your Blog, LinkedIn, Last.fm, MySpace, and other online profiles.

How do you convince those who are on the fence or don’t really see how GetGlue will fit into their lives to give it a try?

We rely on the strength and passion of our user community to help spread their love to Glue. You can read some of the incredible testimonials on our website, on our blog or by doing a Twitter Search.

One of my favorite features is the 140 character reviews which you call “2 Cents” and the ability to interact with others via private messaging. What other features are you working on?

We’re really trying to keep Glue focused on a small set of valuable features. Glue-rs love the ability to add a short 2cent comment to a book and have it appear on all of the popular book sites. Another great feature is the ability to look at all of the books that your friends like. Probably the newest, most popular feature is the ability to see what’s most popular with your friends. You can go to a screen called Glue For You and see the most popular books with your friends.

You’re clearly building community here, or helping others do it. What are your thoughts on online communities overall, and how to make them effective and successful?

The best way to grow a community is to be authentic and genuine and take a sincere interest in each individual who contributes to the community. We pride ourselves on openness and excellent customer service. We actively engage with our passionate users and solicit them for product feedback. Part of being sincere and genuine is to only ask them for input when it matters – that is, be willing to execute on the feedback that’s provided. In the most recent release there are a dozen features that were suggested directly from people within the Glue community. Another way to encourage a healthy community is to appropriately thank those who provide so much. We’ve recently created shirts for a select few as a way to say thanks. We call them Super Glue-rs 🙂

What are your plans for the next 6 months? How about the next 2-5 years?

We’re going to continue to deliver an excellent product that people love and provide improvements to Glue.

Since I have you, in what communities are you active, mainstream and not-so-mainstream?

I used to be very active in a music community on IRC but I’m now predominantly active on Glue (it’s important to eat your own dog food) and Twitter.

And one final opportunity to toot your own horn:

Toot toot!

 

Who is AdaptiveBlue and what is Glue?

AdaptiveBlue is a young NYC-based company that was founded by Alex Iskold. Our mission is to create a better browsing experience for individuals on the web. We’ve created a product, Glue [link: www.getglue.com], that connects you to friends around the things you like on popular sites around the web.

What was your motivation for creating GetGlue, and what needs were you originally trying to meet?

The motivation for Glue was that the current web required too much work from people to get valuable information when looking at books, movies and music online. Currently, if you’re interested in books and you’d like to know what your friends are reading and what they think of a specific book you have to do a lot of work – you have to either send them an email, contact them via IM, or dig into their profile on a social network. None of this is easy work. Glue works hard to make it easy to find out what your friends think of the books that you visit on the web. When you visit a book on Powells (for example) Glue appears automatically to show you friends who visited the same book on any popular book site around the web. You can see who visited it, read their review, and then access smart shortcuts to interact with the book in deeper ways.

What made you decide to move forward after realizing it was a good idea?

Alex drives the vision for the company and the team is filled with stellar people who can help realize the idea. What has been awesome is that the community on Glue has really started to gel so we can get a lot of feedback and insight on changes to make to the product, features to add, and functionality that people would like to see.

When I joined GetGlue during the tweetchat with you and Phylis Zimbler Miller, I noticed the ability to connect with my Facebook and twitter friends. Do you plan to add any other social networking sites?

Not right now. We think that between Facebook and Twitter we have most of your friend relationships covered and adding more sites would introduce additional complexity with minimal benefit. We do, however, allow you to claim a number of different social networking sites on the web – you can claim your Blog, LinkedIn, Last.fm, MySpace, and other online profiles.

How do you convince those who are on the fence or don’t really see how GetGlue will fit into their lives to give it a try?

We rely on the strength and passion of our user community to help spread their love to Glue. You can read some of the incredible testimonials on our website [www.getglue.com], on our blog [http://blog.adaptiveblue.com/?p=1552] or by doing a Twitter Search [http://search.twitter.com/search?q=getglue]

One of my favorite features is the 140 character reviews which you call “2 Cents” and the ability to interact with others via private messaging. What other features are you working on?

We’re really trying to keep Glue focused on a small set of valuable features. Glue-rs love the ability to add a short 2cent comment to a book and have it appear on all of the popular book sites. Another great feature is the ability to look at all of the books that your friends like. Probably the newest, most popular feature is the ability to see what’s most popular with your friends. You can go to a screen called Glue For You and see the most popular books with your friends.

You’re clearly building community here, or helping others do it. What are your thoughts on online communities overall, and how to make them effective and successful?

The best way to grow a community is to be authentic and genuine and take a sincere interest in each individual who contributes to the community. We pride ourselves on openness and excellent customer service. We actively engage with our passionate users and solicit them for product feedback. Part of being sincere and genuine is to only ask them for input when it matters – that is, be willing to execute on the feedback that’s provided. In the most recent release there are a dozen features that were suggested directly from people within the Glue community. Another way to encourage a healthy community is to appropriately thank those who provide so much. We’ve recently created shirts for a select few as a way to say thanks. We call them Super Glue-rs 🙂 http://bit.ly/SuperGluer

What are your plans for the next 6 months? How about the next 2-5 years?

We’re going to continue to deliver an excellent product that people love and provide improvements to Glue.

Since I have you, in what communities are you active, mainstream and not-so-mainstream?

I used to be very active in a music community on IRC but I’m now predominantly active on Glue (it’s important to eat your own dog food) and Twitter.

And one final opportunity to toot your own horn: Toot toot!

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