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I recently interviewed Ning’s Chief Operating Officer Jason Rosenthal  for an article that will appear in the January issue of EContent Magazine. (Update: The article can be found here.) Only portions of the interview will be used in the article, so I’ve decided to share the complete interview with you.

1.      How many Ning sites are there currently?

More than 1.6 million Ning Networks have been created on the Ning Platform and we currently have more than 36 million registered users.

2.      How would you characterize your growth since launch?

The Ning Platform has increased in size by more than 300 percent in the number of Ning Networks created, registered users and active Ning Networks in the past year.  We see approximately 5,000 new Ning Networks being created every day and we are adding about one million registered users every 12 days.

3.      Does Ning have any plans to offer more analytics as companies look more towards specific measurements to gauge the effectiveness of their communities?

We are committed to arming our Network Creators with the tools to make their Ning Network as successful as possible. We currently offer Ning Network Creators a variety of management features to optimize the effectiveness of their Ning Network. This includes the ability to edit the layout of their Ning Network, bring in features unique to their needs, and manage the invitation flow. We also give our Network Creators the ability to easily integrate Google Analytics into their Ning Network.

In addition, for those running Virtual Gifts on their Ning Network, we offer a rich set of analytics tools to measure and quantify gift transactions and frequency.

4.      What are some of the most successful communities using the NING platform?

Success on Ning comes in all forms depending on the goals of the Network Creator and the interests of their members. Some examples include:

The Twilight Saga – A Ning Network for fans of the Twilight book series with over 200,000 members

Brooklyn Art Project – A Ning Network for fans of Brooklyn artists  with over 6,500 members

GovLoop – a Ning Network for over 20,000 government employees and contractors at the federal, state, and local level

IPL Nation – a Ning Network for over 700,000 fans of the Indian Premier Cricket League

The Pickens Plan – a 200,000+ person strong Ning Network for grassroots organizing of T. Boone Pickens’ “wind energy army.”

5.      What are your short and long-term plans for the future of NING?

Ning’s vision is to enable everyone to live the most interesting and vibrant life possible by giving people a platform where they can join and create Ning Networks around interests and passions. We also want Ning to be a service that provides people with a way to become more and more unique through membership in a wide array of Ning Networks and express that uniqueness to the world. With this in mind, we want the Ning Platform to grow with people as their interests, passions and friendships evolve in ways that we can’t even imagine today.
We focus every day on adding more value for our Ning Network Creators and their members. We recently launched two new products, Ning Apps and Ning Virtual Gifts, which we will continue to expand upon. We will also have more to announce in the coming months – stay tuned!

6.      Do you find that many communities become dormant shortly after launch? If so, why?

We see a lot of experimenting on Ning, as well as Ning Networks created for timely topics, which leads to some Ning Networks becoming inactive, or having activity spikes at certain times of the year. This experimentation is natural in the area of social creation and technologies. However, many of our Ning Networks only increase in growth due to the way that we’ve built the invitation flow and other features inherent in the Ning Platform.

7.      What are your thoughts on what it takes to run a successful Ning community and how are you working to spread that knowledge to your users?

The Ning Help Center and the Ning Blog are great resources for Network Creators looking for ideas on how to maximize all the options and features Ning has to offer.

(Author’s note: I’ve also interviewed a slew of community managers currently using Ning and will publish their thoughts on it’s beneifits and shortcomings in the next few weeks.)


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