I heard a bit of disturbing news today about a community manager at a local competitor.

She has been reassigned, and it was not voluntary.

It turns out that the media company feels as though she has created such a robust community that it is now self-sustainable and no longer requires her services.

That’s really a shame. I wonder what their plan of attack will be when people stop contributing or the quality of content begins to spiral, which it will.

You would think I’d revel in this this news, as this is a competitor, but I can’t do it. It’s a hit to the craft and the importance of our work. Nothing about that brings me joy.

What are your thoughts on this? We all know that building it isn’t enough. They built it and people did come. But they only stayed because someone made it worth their while.  I wonder what will happen next. Whatever it is…chances are it won’t be pretty.

I’ll keep you posted.