This is a cross post from the cool and very interesting social web meets tech innovation blog SiliconANGLE. I asked to be a contributor over there and they said yes. SO, I am going to be posting over there a bit and thought you might like to know. Enjoy….

The migration frenzy to Facebook by every company in America and beyond is something I absolutely understand and appreciate. Who doesn’t want their message in front of that many eyeballs? Just the idea of possibly capturing even a smidgen of a fraction of the Facebook audience is enough to make a room full of top executives salivate for a week straight.

I’m sure the conversations go something like this: “Just think, if someone posts something about our brand and it goes on their wall and the walls of their friends and then they see our logo and get curious and click on a link and the fact that they clicked on a link to our brand shows up on the walls of all of that person’s friends, we could be all over the place!” (Hear the exhaustive panting? See the sweat on the brow?)

…Okay, they may not go exactly that way but I know I’m close because I’ve been involved in such conversations. It’s insane not to give it a try. I get that. Facebook Connect is a wonderful thing.

But, let’s just take a deep breath for a second and remember that there are other online communities out there with huge memberships that might be worth your time as well. If you have a product of services that would be of interest to moms, it might be a good idea to consider shifting some of your online marketing efforts over to sites like CafeMom, or Momtourage. The pool may not be as big, but the water could be just as nice.

If you want to reach car enthusiasts, consider specific niche communities that cater to the audience you are trying to reach….

You can read the full post, Facebook may be the big Kahuna, but there are other fish in the

And be sure to read some of the other great content over at SiliconANGLE, while you’re there. Tell them Angela sent you!

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