Presentation I had the honor of speaking to an esteemed group of gentlemen today, all CEO’s of great companies, who wanted to learn more about social media. Many admitted simply not getting it as they introduced themselves before we got started, and I made it my goal to change that.

As I shared examples of ways different companies use various social media platforms, I began to see light bulbs coming on across the room. Some took notes, others nodded their heads with what I knew was a new understanding of the possibilities.

I made it clear that social media strategies are not one-size-fits-all manifestos that organizations can just borrow from the next guy and that it’s okay to pass if a particular platform doesn’t support your goals.

This Blendtec video was a hit. Nothing like seeing an iphone blended to smithereens, right? The video did provide comic relief, but it also served as a testament to trying new ideas and going out on a limb to see what works.

Have you seen any social media light bulbs go off lately? If not, you’re not speaking from the heart and sharing the best possible advice you have to offer. Leave the industry talk and inside lingo for the echo chambers and geekfests and start telling people the things they really need to know about social media and it’s amazing possibilities.

Gentlemen, thank you for your time and attention today. It was a pleasure and I look forward to seeing all of you harness the power of social media.

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