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The next time you meet someone who doesn’t “get” Twitter, and you don’t have an hour to make a believer out of them but you really feel they’d benefit a great deal if they understood its power, send them a link to Brandon Uttley’s 15 page ebook, This is Your Brain on Twitter.

I am a big fan of what I call the “101 Approach” where people who are clearly in the know about a certain topic, explain it to to others without the least bit of condescension and the ultimate goal of educating them. That is what Brandon has done with this ebook.

He acknowledges that it can seem puzzling at first, which in my opinion is the first step to building trust with the reader, particularly if they’ve been struggling to wrap their arms around all of the recent hype.

Uttley offers useful tips for businesses, such as “Monitor keywords relevant to your brand or industry,” but instead of leaving it at that, he shares various tools to help the reader get started including Monitter, TweetGrid, (one of my personal favorites) BackTweets, TweetBeep (love that one too…) and Tweetlater to get email alerts on keywords and phrases. This information is listed under a section called Top Ways to Lurk More Effectively on Twitter.

The more I read, the more I learned, and it became evident that this ebook has something in it for everyone. Not only does this ebook offer excellent advice and tips for newbies, it’s a resource for veterans as well because you are bound to learn something new.

The format is easy on the eyes and the cost was my name and email address over on Brandon’s blog.

I would have paid more.

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This is a personal blog. The opinions expressed here represent my own and not those of my employer. Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry.

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