Making social media work for you is the title of my session tomorrow at the High Point Market in High Point, North Carolina.  In case you don’t follow the furniture industry, let me tell you, this event is HUGE. Actually, it’s more than that.

The High Point Market is the largest furnishings industry trade show in the world, bringing more than 85,000 people to High Point every six months. According to the website, “serious retail home furnishings buyers can be found in High Point twice a year because if you can’t find it in High Point it probably doesn’t exist.” Okay, so you now get that I’ll be talking to a lot of people in the furniture industry.

I held a session last year on a very similar topic but tweaked it this year based on the feedback I’ve received from attendees at all of my other speaking engagements since then.

So, I really think this audience will hear a good message from me tomorrow, that has been honed by the questions and concerns of others, some who found social media overwhelming. Last year I spoke specifically about online communities. Tomorrow I am talking about choices.

My message is this: Identify your goals and plan your social media strategies based on those goals. Anything else is a waste of time. You need a mission and a plan so you can do what works for you.

Because at the end of the day, what works for others may not be a raging success for you. Social media is NOT one-size fits all, and it’s time to tell it like it is.

I’ll let you know how it goes.

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