As I was perusing my feed reader two nights ago looking to see if there was any room to clear before adding some great new voices, I found myself at a loss in terms of determining who, if anyone, I should ditch.

I wasn’t necessarily looking to ditch anyone in particular because I like to have lots of options and throughly enjoy reading and learning from other bloggers, but I figured there had to be a few I could do without at this point.

What I found was there were several who had seemingly abandoned blogging altogether or had perhaps gotten way to busy to post with any regularity. But I still couldn’t bring myself to ditch them.

I thought about various “time-elapsed since posting” criteria to incorporate such as eliminating any blog that hadn’t been updated in, say…three-four weeks, but then I thought: “Well, what if they’re sick or had a family emergency?” “What if they’re working on a project overseas or if life has just gotten them tied up and away from the computer for a while?”

I then became concerned that I’d miss their next gem. What if they write something that could change my life and I miss it? That could be tragic!

I didn’t even want to entertain such a miss, but a few minutes later I did a complete 180 and convinced myself that if it was indeed a gem, surely one of my tweeps would post it and I’d come across the link that way.

Then I thought about how much I miss on twitter, so that took me right back to square one.

Now, two days and one clear head later, I’ve decided that a blog subscription is a privilege. It’s an honor. It’s me saying to you that I value your posts, your insight, your intellect and the time you take to share it all and most importantly I want the opportunity to read everything you write. To me, that’s a pretty big deal.

So shouldn’t that value come back to me, your faithful reader, as well?

Shouldn’t I expect a little more from you? I certainly want my Essence magazine to show up in the mailbox every month, and when it doesn’t I’m unhappy and ultimately due a refund, right?

Now, I do know that I didn’t pay for the blog subscription, at least not in cash.

But I do pay in a different currency, and it’s an ongoing payment: T-I-M-E.
And that is worth it’s weight in gold.

So please, keep blogging. You have readers for a reason. They want to read.

If you can’t deliver, perhaps it’s time to issue a refund.


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Online Community Strategist

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