When I blogged about Peter Shankman’s prediction of the death of the press release I had no idea it would become one of my top posts for 2008. It garnered a lot of discussion. So much so, that I had to ask Peter to respond to some of the comments left on the post and write a second one with his feedback.

The line that drew the most criticism was this: “If your clients can’t send their message in 140 characters or less, it needs to change.”

The post also prompted this post on the blog, Getting Ink, written by Sally Whittle, a freelance journalist based in the UK. She called Peter’s declaration “uber-wank.”
I wasn’t quite sure what that meant at first, and I’m still not sure I understand completely, but I do know that it is far from a compliment.

Her issue really isn’t with Peter though, but a man by the name of Dennis Howlett who wrote in a post titled PR is so over , that after 17 years he would no longer accept pitches that exceed 140 characters.

In fact, he created this automated response for anyone sending him pitches via email. “I’ve stopped accepting email pitches. Please follow me on Twitter and pitch in 140 characters or less.”

Well, Whittle was not happy about that. She refers to Howlett and all others who insist on twitter pitches as arrogant “hacks.”

Many of the comments share the same sentiment. Not that insisting on twitter pitches only makes one a “hack” but that by limiting the delivery method to one that most people are not familiar with or interested in using will have an adverse affect. One that decreases the ability to consider information on its merits.

Do you agree? Is this the move of “hacks” or those simply in tune with the future?

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Online Community Strategist

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