Have you heard of the 90-9-1 theory?

Community Guy, Jake McKee has devoted an entire site to this principle. If you haven’t, it essentially states that in any given community or social group, 90% of the users are lurkers, 9% are contributors and only 1% participate “very often.” You can also find more information about it here.

Based on my experience as the managing editor of the online community GOLO, I think this theory is pretty accurate, give or take a few percentage points.
But I don’t think that we should buy into it so much that we don’t focus on turning those lurkers into contributors and those contributors into people who post often. In other words, perhaps as community managers, we can shift the paradigm.
I am certainly going to try.
What’s your take on 90-9-1?

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