internetsummitI’m here at the inaugural Internet Summit in Chapel Hill and just left an interesting presentation called Blogging and New Media.

The panelists: Andy Beal of Trackur, Henry Copeland of Blogads.com, Brad Hill of Weblogs, Inc, Tim Schigel of ShareThis and Scott Gardner of Triangle Direct Media.

They all underscored the importance of something I believe in wholeheartedly: Creating a conversation and engaging users online. Andy consults on reputation management, so I was particularly interested in some of his comments because I always open presentations with this: “If you don’t manage your online reputation, Google and others will do it for you.”

Here are a few of the notes I was able to jot down during the panel. I’m also sending out tweets, so if you aren’t already following me on Twitter, I’m @communitygirl.

A few takeaways:

  • The driving force behind blogs should be radical commitment to transparency.
  • Blogging is a lifestyle, attitude and participation in the community. No blog is an island. There is a series of blgospheres. A swarm of people behaving as a group.
  • It’s not about audience. The word is community.
  • Principles of blogging:Post a lot, and succinctly. Be short and targeted. Be prolific and precise.
  • If CEO wants to blog, ask what communities you want to participate in.
  • Companies that treat bloggers like they would The New York Times will find success.

More to come…

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