internetsummitI’m here at the inaugural Internet Summit in Chapel Hill and just left an interesting presentation called Blogging and New Media.

The panelists: Andy Beal of Trackur, Henry Copeland of, Brad Hill of Weblogs, Inc, Tim Schigel of ShareThis and Scott Gardner of Triangle Direct Media.

They all underscored the importance of something I believe in wholeheartedly: Creating a conversation and engaging users online. Andy consults on reputation management, so I was particularly interested in some of his comments because I always open presentations with this: “If you don’t manage your online reputation, Google and others will do it for you.”

Here are a few of the notes I was able to jot down during the panel. I’m also sending out tweets, so if you aren’t already following me on Twitter, I’m @communitygirl.

A few takeaways:

  • The driving force behind blogs should be radical commitment to transparency.
  • Blogging is a lifestyle, attitude and participation in the community. No blog is an island. There is a series of blgospheres. A swarm of people behaving as a group.
  • It’s not about audience. The word is community.
  • Principles of blogging:Post a lot, and succinctly. Be short and targeted. Be prolific and precise.
  • If CEO wants to blog, ask what communities you want to participate in.
  • Companies that treat bloggers like they would The New York Times will find success.

More to come…

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