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There’s a fine line between the verb “flaunt” and it’s more docile and giving half-sister: the verb “share.” Some of us need to revisit that little fact.
By us, I mean the early adopters, the bold bloggers, the talented twitterers, frantic friendfeeder’s and facebooker’s, courageous community managers, die-hard digg’ers, excellent evangelists and super-sized social media saints!

Forgive me if you’re none of the above, but you get my drift and I’m betting that at least one of the above descriptions fits you to a tee!

I’ve written a few posts lately where I seemed to go on and on about the lack of social media knowledge that exists among specific industries and the resistance that we all deem futile. In many cases, it isn’t resistance at all. It’s simply a lack of understanding, coupled with preconceived notions of unreasonable time commitments and technological prowess, neither of which are requirements to get in the game.

I attended one conference where we were all discussing Social Media 3.0 just 24 hours after giving a presentation to a large group that didn’t even understand Social Media 0.5. I’m convinced there
are plenty more where they came from and I fear that we could be leaving behind the very people who need us most.

That conference changed me. It made me think very hard about my purpose and the more I think through it, I see an amazing opportunity to teach. As I reach out to those in my various networks who are much savvier than I am, my main goal is to extrapolate every piece of knowledge and wisdom they have to offer to better myself and increase my personal knowledge. I know that we all do. That’s the power of vast networks.
I ask you to turn the tables for a minute and think of all of the people who want to extrapolate your knowledge on the most basic level. Can you give it to them, and in a way they will understand?

If you are a leader of the pack, consider stepping down a notch or two and getting back to basics. Share yourself and what you know. The key word is share. There will be time to flaunt later and that vast network of yours will be waiting for you to do just that.
Remember, if you give a man to fish, he’ll eat for a day. But if you teach a man to fish……

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October 2008

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This is a personal blog. The opinions expressed here represent my own and not those of my employer. Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry.


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