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It’s only Tuesday but I am off to a seriously productive week.
My to-do list was cut in half yesterday, and I’ve posted some pretty intriguing blogs, stroked a few egos and offered up some cool ideas to members of my online community hoping they’ll run with it. I’ve also gotten the green light to make a few changes that I feel will improve the user-experience a great deal. All good news.
So why am I feeling such a void?

I think it’s because I’ve been somewhat MIA from Twitter for the last two days. And I’m realizing that I don’t like it.
I’ve come to depend on those I follow to give me a cool snippet of information or point me in the direction of a compelling story or must-read blog, or to simply post something that I can say to someone else and seem pretty profound for saying it.
So, while I typically use this blog to dole out advice about engaging online communities and to go on and on about how I manage to do it on a daily basis, I’ve come to a realization.
The one doing all of the “engaging” is actually being “engaged.”

Twitter is engaging and I miss it when I can’t be there. But it’s not because of any ONE person. It’s what I get from everyone there as a whole that means so much. Twitter is the sum of it’s parts apparently and it just may take a twitter village to engage a fellow twitterer.
Well, my village is doing one heck of a job and that is why it has been missed.

I have to say though, that I have somehow culled a lesson from this and maybe you can too. It seems that as I continue to grow my own community and seek to engage others, I need to focus more on what my members collectively bring to the table. If I want my users to miss this community, the way I’ve missed twitter, I need to tap into the village and organize.

If we, as community managers can somehow highlight content in such a way that there’s something valuable there for everyone on any given day, they’ll want to come back, and they will.

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August 2008
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This is a personal blog. The opinions expressed here represent my own and not those of my employer. Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry.


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