If you feel as though you are running out of ideas or interesting ways to engage your online community, allow me to offer this: Fall back on the human condition.

If there’s one thing I’ve learned over the past year, since launching and managing GOLO.com is that there are many many ways to connect with others simply based on the fact that we’re all human beings.

We may not share the same hobbies, live in the same neighborhoods or share the same passions, but we are all living and breathing, and most of us want to keep it that way.

So if you’re at a loss for content, hone in on the things that affect us all and center conversations around that. Most members of local online communities have shared interests, therefore water-cooler topics abound and there’s often plenty to work with. Especially if you’re extremely creative.

But those one-size-fits-all issues certainly don’t emerge on a daily basis and even if they do, the interest level ebbs and flows and you can never be too sure how much traction any conversation will pick up.

Ask yourself a few questions and you’ll be sitting on a ton of ideas. What are people angry about? What am I angry about. Who’s upset, and why? The answers to any of those three questions can start one heck of a conversation if asked the right way.

Just last week, I asked my members if they’d notice a drop in gas prices that morning. A simple question, yes…but one that addresses an issue that plagues us all. Trust me, it works.

Give it a try, and do come back and share your results.

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