There is a great deal of talk about user-submitted comments on news stories taking place all over the blogosphere. Some say nix them, like that Gawker piece that annoyed me to no end. Others say don’t. Some say they are of immense value, and I tend to agree.

People want to share their thoughts and engage with others. That’s what this social media thing is about right? So how can you actively promote social media, and the benefits of starting a dialog, or consider yourself any kind of “community servant” and discount user-comments? Think about it.
It just doesn’t make sense.

I’ve seen some of the most intricate, thought-provoking comments on news stories. I’ve seen exchanges between the community that command attention and that would easily stand alone as an individual blog.
On the flip side, I’ve also seen some of the most unbelievably crude comments riddled with so much hate that it made my skin crawl.
So the answer is this. If you value comments, as you should…KEEP THEM.
But clean them up.
This is an area that newspapers or any news organization can easily get a handle on.
Hire moderators. Elevate the conversation and show the community that you want to provide an outlet and positive experience.
Maybe it’s me, but this really isn’t rocket science. It’s simply innovation.

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